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zhangye
Associate professor
Email:
yezhang99@126.com
Office:
Address:
No. 2, Mengxi Road
PostCode:
212003
Fax:

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  • Introduction

  • Research Focus


       

    1 Specific problems of applying case methodology to teaching of consumer behavior from the view of modern management. 

    2 Patterns of people's behaviors in their leisure time in Jiangsu in the view of urbanization.

    3  Network consumption behavior

    4  Research on differentiated governance of foreign subsidiaries in transnational corporations

    5 Study on location selecting of Chinese foreign direct investment

  • Education Background

    M.A. in Management Science and Engineering (2004), Nanjing University of Science and Technology, Zhenjiang, China  

    B.A. in Economics (1995),Department of Management , Tianjing University of Commerce, Tianjing, China  


  • Teaching

    1995 ~ Present,   Lectures on Consumer Behavior                    

    2000 ~ Present,   Lectures on Commodity Science                 

    2001 ~ Present,   Lectures on International Investment            

    2005 ~ Present,   Lectures on Marketing Management.               

    2005 ~ Present,   Lectures on Principal of Management